Newborn
JoinOn joining
1 point per $1 spent
- Birthday reward
- Early access to sales and promotions
UPPside Rewards
Free to join, and worth joining
UPPside Rewards is the UPPAbaby Australia loyalty programme. It costs nothing to join, points accrue on qualifying purchases, and tiers recognise the points you earn across a membership year. Refer a friend and they get $10 off their first order while you get $30.
Points have been earned on qualifying purchases since 13 September 2025.
How it works
Join, shop, earn points, spend them. There is no card, no annual fee and no minimum spend to stay a member.
- Join, free
Create an account. Membership costs nothing and there is nothing to maintain.
- Earn as you shop
Points accrue on every qualifying purchase, at your tier's rate.
- Move up the tiers
Points earned across a membership year set your tier, and the tier sets the rate.
- Spend them at checkout
Points convert to a discount at checkout. 100 points is $2 off.
Three tiers
Your tier is set by the points you earn across a membership year. You start at Newborn the moment you join, and everything below it stays yours as you move up.
Toddler
1,500Points earned
1 point per $1 spent
- $10 off when you reach the tier
- Birthday reward
- First access to offers and new launches
- Invitations to earn double points on selected products
- Free express shipping
Big Kid
2,500Points earned
2 points per $1 spent
- $20 off when you reach the tier
- Birthday reward
- First access to offers and new launches
- Invitations to earn triple points on selected products
- Free express shipping
- VIP previews, with a gift on purchase
- Invitations to exclusive events
- Priority customer service
Points without spending a cent
Four ways to earn that have nothing to do with buying anything.
- 1,000points
Add your child’s birthday
- 200points
Write a product review
- 100points
Follow on Instagram, or like on Facebook
- Bonuspoints
Every time you move up a tier, and on surprise campaigns
Refer a friend
They get $10. You get $30.
Share your referral link from your account. The $10 applies to your friend's first order with UPPAbaby Australia, and your $30 lands once that order has completed and passed the returns window. Referral credit cannot be earned on your own orders, or on orders to the same household address.
$10off your friend's first order
$30to you, once their order completes
The fine print
- Free delivery over $99 applies to every order, member or not. What membership adds from the Toddler tier is the free express upgrade.
- Points are earned on qualifying purchases made directly with UPPAbaby Australia. Purchases from retailers do not earn points.
- Points have no cash value and cannot be transferred or sold.
- Points on a returned order are reversed with the refund.
- We may change or end the programme, with notice to members.
Join
It takes a minute and costs nothing
Create an account and start earning on your next order.