You’ll start earning loyalty points on every purchase made from September 13, 2025, onward. This means that any purchases made after this date, as long as you’ve created a Shopify account - will automatically earn you points.

Please note that purchases paid for using a UPPAbaby digital gift card are not eligible to earn points.

Points will be automatically added to your account as you shop, and you can also score bonus points by reaching new loyalty tiers, leaving product reviews, and referring friends.

You’ll earn points on all orders placed after September 13, 2025 - as long as you’ve created a Shopify account.

Points stay active in your UPPside Rewards account for 12 months from the date they’re earned.

Redeeming Points Online:
Log in to your UPPside Rewards account before checking out. If you have enough points, you’ll see the option to redeem them on your order at checkout.

Redeeming Points at the Expo:
Share the email address linked to your UPPside Rewards account with a staff member at the register. If you have enough points, you’ll be able to redeem them on your purchase.

Good to Know:
You can start redeeming points anytime – from as little as 100 points (worth $2), or you can save them up for a bigger discount.

Don’t forget: your rewards points are valid for 6 months, so be sure to use them before they expire!

Members are able to refer a friend who is a first-time customer on the site only. Referrals will not work if the referred friend has previously shopped with us.

UPPside Rewards, UPPAbaby Australia’s loyalty program (the “Program”), is offered by Coolkidz Australia Pty Ltd. (the “Company”) to customers making purchases at uppababy.com.au and at participating baby and children’s expos.

As part of the Program, we offer members exclusive perks, rewards, and special promotions from time to time. These Terms & Conditions (the “Agreement”) outline your rights and responsibilities as a Member of the Program. By participating, you agree to follow these Terms, including the sections regarding mandatory arbitration of disputes on an individual (non-class action) basis.

1. Membership Eligibility

• The Program is open to Australian residents only.
  
• Membership is free and limited to individuals only (one account per person).
  
• Businesses, corporations, charities, and other organisations are not eligible unless approved in writing by the Company.
  
• To join, simply create an account at uppababy.com.au/loyalty.
  
• Members must provide accurate and complete information during sign-up and keep their account details (like email or name) up to date via uppababy.com.au/account.
  

2. Communications

We’ll contact Members via email, SMS, mail, or other channels about:

• Special promotions and rewards
  
• Tier updates and eligibility notices
  
• Program changes or account-related information
  

Even if you opt out of marketing emails, we may still contact you about essential Program updates or your account status.

3. Earning Points & Tiers

You can earn points by:

• Shopping online at uppababy.com.au or at participating baby expos
  
• Activating your account by setting a password
  
• Writing a product review on uppababy.com.au
  
• Referring a friend who makes their first purchase at uppababy.com.au (referral must be made via your unique referral link or rewards dashboard)
  
• Entering a new Tier

Program Tiers:

• Newborn: Free to join
  
• Toddler: Spend AUD $875 in a rolling 12-month period
  
• Big Kid: Spend AUD $2,000 in a rolling 12-month period
  

A “Rolling Year” means your 12-month spend period starts the day you reach a new Tier.

If you return an item, the value of that purchase will be deducted from your spend total, and your Tier may be adjusted accordingly.

4. Exclusions & Conditions

• Points and Tier spend are calculated after discounts and before shipping.
  
• Purchases made using a UPPAbaby Australia digital gift card count toward Tier spend.
  
• Purchases made with a gift card do not earn points.
  
• Points and benefits are non-transferable, non-refundable, and cannot be redeemed for cash.
  
• Rewards and redemption offers may be time-limited or available in limited quantities.
  
• The Company reserves the right to exclude certain products or services from earning points or contributing to Tier spend.
  

5. Member Responsibilities

• A valid email address is required to receive rewards and updates.
  
• Members are responsible for keeping their information current. We are not liable for missed benefits due to outdated details.
  
• The Company may revoke membership or benefits if a Member abuses the Program, engages in fraud, or violates these Terms.
  

6. Program Changes

UPPAbaby Australia may alter, suspend, or terminate the Program (including its structure, rewards, or these Terms) at any time and at its sole discretion.

Your continued participation in the Program after changes indicates your acceptance of those changes.

7. Important Legal Notes

• Benefits cannot be transferred, sold, gifted, assigned, or inherited.
  
• All points are forfeited if your account is closed or the Program is terminated.
  
• Points are valid only if earned in accordance with these Terms and Conditions.
  

UPPAbaby Australia’s UPPside Rewards Program is designed to reward our loyal customers with meaningful benefits and experiences while keeping things flexible and hassle-free.