Welcome to the family.

UPPAbaby® was started when we became new parents, just like you. We now have three kids running around our house, but we like to think our family extends far beyond these four walls. Our customers are like true family members to us— every single one of them. As we continue to expand and evolve, our dedication has only grown stronger. We are still every bit committed to being the best at what we do. For our family, and now for yours.

UPPAbaby was born in 2006 out of necessity and opportunity. It all came together when we had our second child but still couldn’t find the right baby gear to fit our needs. We wondered why the only options were either mass-produced and cheaply made or impractical and complicated with lengthy instruction manuals to operate. We were confident other parents wanted more, too.

So, UPPAbaby was born.

We wanted to make a stroller for parents that made their lives easier and better. We knew that as long as we took one step after another in the right direction, we could create a high-performance stroller that met and exceeded the needs of parents – all while letting them maintain the sense of style they’ve always had.Over the next few years, UPPAbaby grew organically and today, we’re proud to say the UPPAbaby family employs more than 175 people, selling strollers, car seats, accessories, and juvenile gear worldwide! Thank you for your continued support. We are so glad you’re here.

– The Monahans

Our Mission

Parenthood Understood

UPPAbaby is a global company with small-town roots committed to improving the lives of parents by building the smartest juvenile gear available. Our products are intuitively designed and expertly crafted, with features parents rely on. Drawing on three decades of experience, UPPAbaby was founded in 2006 to create products that make life with kids more manageable, more fashionable, and even more fun.

The UPPAbaby Promise

UPPAbaby has confidence in the quality of our products, and we are proud to offer warranty programs on all juvenile gear and accessories. It’s our way of saying thank you for putting your trust in us. Visit our registration page for more info.

Family First

Whether it’s via Email, Text, Call, Live Chat, Video Chat, or Virtual Consultation, our exceptional Customer Experience Team is here to help you all day, every day, in every way. At UPPAbaby, we put you and your family first. Visit our support page to learn more about our various support resources.

What Makes us different?

We know what it’s like to be a parent. That’s why we’re here. You deserve less hassle and more quality time spent together with your family. From your first baby to your last, we’re there for you & them; no matter where you are in your parenting journey.

We’re obsessed (in a good way) with smart design. We think, re-think, and then think again about which features will make life easier for you.

We’re parents, just like you. We draw on our own experiences to design products that are both parent and kid-friendly in every way.

We’re all about value. We use only the very best parts and materials—from the fabrics right down to the rivets—so products last and withstand the test of time.

We make gear that adapts as your family grows. Our Vista stroller can fit a car seat or bassinet, be a single stroller, or expand into a double—or even a triple if you add the Vista PiggyBack ride-along board for your older child. Pretty smart.

The big picture is in every design detail. UPPAbaby products are as chic as they are smart, with modern colors and sleek silhouettes. You shouldn’t have to abandon your sense of style just because you’re a parent.

Our customers come first. When you buy an UPPAbaby product you truly get more than what’s in the box. You get one of our expert customer experience team members if you ever have a question, concern, or suggestion! We are always striving to improve.